Brand by brand, post by post.

A full social operation across feed, reels, stories and a LinkedIn newsletter: health education for members, executive voice for the corporate audience, and like-generation campaigns. Year over year, the rate of audience growth nearly doubled.

A physician’s authority built on education, not self-promotion: the Illustrated Journey series of 35 animated videos, plus a steady feed answering the questions patients actually ask. Organic and paid, running together.

Clinical expertise translated into approachable education: skin health routines, awareness moments on the health calendar, and the connection between chronic conditions and the skin, all within the limits of medical advertising rules.

Brought on as marketing consultant to professionalize the brand’s digital presence. The work came close to a rebrand: patient communication reshaped to feel humanized, clean and easy to follow, from procedures to opening hours, backed by original photography of the spaces and the team, plus signage for new units.

Identity and positioning for a nutrologist with genuine lifestyle appeal. Content lived at the intersection of the two: her own routines, training and eating, tied back to the science of her field. In six months it built a real local audience, entirely organic.

Digital strategy for a six-restaurant Italian group inside São Paulo shopping malls, positioned as aspirational but within reach. When the pandemic closed the doors, the operation pivoted to delivery: content moved from plated dishes to what people could do at home, recipes, virtual tours of Italy, Italian word games, and monthly output roughly doubled to keep the iFood channel alive. All six locations came through the shutdown.

A two-year engagement through a full repositioning, from sweetener brand to a broader healthy-foods portfolio. The flagship campaign put the new line, including its 52% cocoa bonbons, in the hands of creators: twelve macro-influencers, several above 20M followers, plus a micro-influencer layer, over nine months. Product logistics and content curation ran end to end in-house.

The upmarket arm of the same group, given a deliberately separate voice. Where Acabamentos spoke retail, Conceito spoke to architects, the specifiers who put its products into their projects. That called for its own launch strategy: more sophisticated, a distinct visual register, institutional rather than promotional. Same group, a separate world, built so the concept store never sounded like a hardware sale.